Structured CRM for Amazon FBA e-commerce
Amazon FBA specialized CRM: product management, suppliers, and performance in an automated ecosystem to optimize the business
Context and Issue
EPIC Retail LLC operates within the Amazon FBA ecosystem as a specialized seller. The company already had a Notion base, but lacked the structure to effectively utilize this tool.
The manager was literally getting lost in his information. Retrieving a product data point, locating a supplier contact, or accessing an order history was wasting precious time. This disorganization prevented him from focusing on what was essential: searching for new profitable niches.
Initially centered around a request for automation, the mission quickly evolved. The stakes became more critical: completely streamlining the organization to free up strategic time.
The objective was clear: to transform this existing base into a high-performing centralized system, tailored to the specifics of the FBA activity and the growth of EPIC Retail.
Method
We began by analyzing in detail the working habits of EPIC Retail. This phase allowed us to understand why the information was so difficult to retrieve.
The approach focused on the complete restructuring of data. We mapped out each type of information to create a logical and intuitive architecture.
This collaborative method revealed real needs beyond simple automation. It directed us towards a complete structural redesign, aimed at optimizing the time spent searching for information.
Systems Deployed
Restructured Notion Architecture We created an ecosystem of interconnected modules to centralize all critical data of EPIC Retail:
Product Module: Organized catalog with detailed features and updated Amazon statuses.
Order Interface: Unified tracking with complete history and visible progress status.
Supplier Space: Consolidated directory of partners with contacts and commercial terms.
Shipping Module: Logistics tool to optimize shipments to Amazon distribution centers.
Sales Dashboard: Performance interface with consolidated data for analysis.
Supplier Order Generation Automation We developed an intelligent solution via Make to automate the creation of supplier orders. A simple click in Notion triggers the complete generation of the document and its automatic archiving.
This automation eliminates repetitive manual entry and ensures consistent presentation.
Integrated Lead Capture Alongside the redesign of the website, we deployed a mechanism to capture incoming leads. This integration allows EPIC Retail to capitalize on every business opportunity.
Business Impacts
Unified Activity The company now has a single central point to manage its FBA activity. Finding information is done in a few clicks instead of lengthy searches through scattered files.
Optimization of Repetitive Processes The automatic generation of supplier orders eliminates repetitive manual entry. Documents are created instantly with a consistent professional presentation.
Commercial Capitalization Prospects are now captured and structured for brand development. This organization represents a valuable asset for business expansion.
Scalable Foundation The structured architecture provides a solid base for future optimizations and the integration of new advanced features.
