How Drippl saved 660 hours per year by automating their customer communication
From 2h30 to 0 min: complete automation via Slack & n8n of client communication for a content creation agency.
Drippl.io is a growth marketing agency specializing in full-funnel acquisition for DTC e-commerce brands. With over $12M in ad budget managed across 13+ markets, the agency positions itself as a growth partner focused on profitability. The team operates as an integrated growth department for brands generating between $50K and $500K in monthly revenue. Faced with a growing volume of creative content to manage for their 20+ clients, Drippl was looking for a solution to streamline its validation pipeline.
Context & Challenges
Drippl managed its content creation pipeline via two distinct tools: Notion for internal project tracking and Slack for communication with clients. Each piece of creative content was associated with a client and followed a multi-step validation process.
The manual process was time-consuming: at each step requiring client validation, the team had to send the content via Slack, wait for feedback, and then manually update the status in Notion. With 20+ active clients and dozens of creatives ongoing, this management represented 2.5 hours of daily administrative work.
The team was getting lost in Slack messages and risking forgetfulness or delays in the follow-up of validations.
Method
After a complete audit of Drippl's operations, we developed a customized Slack application using Block Kit UI to fully automate the validation process.
Systems Deployed
Automatic Trigger: As soon as the status of a creative changes in Notion to a step requiring a review, an n8n automation is triggered
Interactive Slack Message: A message is automatically sent to the appropriate client channel with 3 action buttons:
"Open in Notion": Opens the shared page to review the content
"Accepted": Automatically validates and updates the status in Notion
"Rejected": Opens an input field to collect feedback
Return Management:
In case of validation: the status automatically moves to the next step in Notion
In case of rejection: the feedback is added as a comment on the relevant Notion page and the status reverts to the previous step
We duplicated this solution for each of Drippl's 20+ clients, creating a perfectly segmented environment.
Business Impact
Measurable operational gains:
2h30 saved daily on administrative tasks
660 hours recovered per year (2.5h × 22 days × 12 months)
Equivalent to €33,000 of time value freed up (based on €50/hour)
Qualitative improvement:
Total elimination of the risk of forgetting in the validation tracking
Complete traceability of all customer feedback
Accelerated and smoother validation process
Significant reduction in the team's operational stress
I can, as a business owner highly recommend working with Clément. He has high knowledge about automations and understands things very easily. No friction in our partnership! Very professional and I will highly recommend him to anyone that needs automations in their business
– Jakob from Drippl
